2026 Starts in February

Navigating the New Year and the Challenges of Communication

If you’re anything like me, the start of the year can be a struggle. We hit the gym, pledge to cut out junk food, yet our enthusiasm wanes within a couple of weeks. Prove me wrong! I must admit, I’m not a fan of winter. In fact, my grandparents had a snow-white dog named Winter, and I wasn't fond of him either! Apologies, Gabbi with an I! Has anything shifted for you in the New Year? If so, I invite you to share your experiences in the comments; I'm curious about what has truly worked for you.

As I gradually transition through the last stretch of winter with newfound clarity, I realize that not much has changed. The news and social media are buzzing, but not necessarily with valuable content. How can we make progress amidst the chaos? One approach I’m taking is to focus on my mental health, my loved ones, my environment, and my brand. I strive to spend more time outdoors to gaze at the sky, feel the chill, and connect with as many people as possible.

Recently, during a visit to a department store, I encountered a rather rude employee who raised his voice to put me in my place. I maintained my composure and chose to leave. As I walked out, I felt heat rising in my neck; my mind raced with thoughts of returning to confront him. But then, a moment of reflection hit me. Perhaps he was having a rough day or had received bad news just before our interaction. Maybe he simply didn’t care. I pondered who taught him to speak to his elders that way and who hired him knowing his demeanor. I certainly felt disrespected.

In this digital age, genuine face-to-face interactions are becoming increasingly rare. Many young adults are uncomfortable with in-person conversations, primarily due to excessive screen time. Consider this: we live in a world akin to The Jetsons. In my communications seminar, I often use The Jetsons as an example. We can order food, schedule doctor's visits, transfer money, work out via apps, and even date through texting—all without needing to meet in person until absolutely necessary.

I recall the aftermath of Hurricane Katrina when many companies opened their doors and hired anyone available, regardless of qualifications. The mindset was simply “get them in the door, and everything will be fine.” Unfortunately, this did not ensure customer loyalty. Though Katrina occurred 21 years ago, we must ask ourselves, what’s happening today?

I firmly believe in the saying, “the fish rots from the head” ~ Olivia Pope. Many companies struggle with Gen Z employees largely because of their inability to communicate effectively. They often cannot articulate their thoughts or respond professionally. One client shared that she sent an email, only to receive a reply that said, “Bet.” Go figure. A different client shared a story about an experienced manager who applied for a director's position but was rejected three times. Eventually, a Vice President arranged a one-on-one meeting to discuss the manager's choice of attire. Gen Z is also the first generation to enter a workplace without guaranteed proximity, says Forbes.

So, what’s the solution? Within seven seconds someone has formed an opinion about you and your staff. First impressions matter! Managers should seize this moment to mentor. Help someone tie a tie! They will undoubtedly value the support in improving their company's stance.

Every business is selling a product or service. Leading by example means being approachable, presenting oneself well, and equipping employees with the tools they need to thrive. When I refer to tools, I mean resources that provide inspiration, courage, and confidence, encouraging them to strive for excellence in their roles. This introduces the character of your brand. This ensures alignment of your company's culture. Nurturing potential is crucial in a changing landscape. When you know better, you do better

and knowing is half the battle.

Here's a fun way to begin exploring your personal style and the message your clothing conveys about your image. Give the quiz a try!

When life's throwing curveballs, I'm your trusty sidekick! Swing by for more details! JPBranden Image Consulting or Book a Chat

What's in store for 2026? Quarter Series. Each quarter, I will focus on a different aspect of Image. By the end of this year, I will have covered all four pillars of Image: Appearance, Behavior, Communication, and Digital Footprint. First Quarter: Show Up

All of my workshops are tailored to the time and topics, whether they are Lunch and Learns, Half-Day Sessions, or Full-Day Workshops with breakout sessions, which are truly the best!

BTW, the word of the year is ACTION!! Spring into it before March. Start here

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With Love,

Julie Branden AICI CIC

Certified International Image Consultant

Healthy Lifestyle Coach

JPBranden Image Consulting